CONSTRUCTING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every slice of a cheeseburger tells a tale. From the juicy patty to the gooey cheese, each ingredient plays a part in crafting an adventure that enchants taste buds. But what about the story behind the cheeseburger itself? What aspects weave together to create a brand that sparks with its consumers? That's where the Cheeseburger Chronicles come in.